Industry veteran to lead product strategy for ZwitterCo's water and wastewater business
WOBURN, MA / ACCESSWIRE / October 3, 2024 / ZwitterCo, a leader in advanced membrane technologies, today announced the appointment of Katariina Majamaa as Vice President of Product Management & Strategy. In this newly created role, Majamaa will lead strategy development and implementation for ZwitterCo's water and wastewater business, with a key focus on driving the commercialization of the company's fouling-resistant reverse osmosis (RO) products.
Majamaa brings more than 20 years of global business and technical leadership experience in the water treatment, healthcare, and chemical industries. Most recently, she served as Senior Director of Product Management & Marketing at Thermo Fisher Scientific, where she led a global team to deliver high-impact growth programs. Prior to that, Majamaa held senior marketing, product management, and applications development roles at Dow Water & Process Solutions, where she specialized in developing and commercializing innovative products for difficult-to-treat industrial water and water reuse applications. Over her career, she has launched more than 90 products globally.
"We are thrilled to welcome Katariina to our executive team," said ZwitterCo CEO and Co-Founder Alex Rappaport. "Her technical strength and extensive expertise in industrial markets make her uniquely equipped to develop differentiated water treatment products that solve pressing customer challenges. Katariina has shepherded innovation from the earliest technology incubation stages to global scale and market leadership; that experience will be instrumental as we accelerate the growth of our product platform - especially our RO offerings - as well as our international capabilities."
In her role, Majamaa will lead market research, competitive analysis, and pricing strategy while partnering closely with the commercial teams to set direction and growth targets. She will also spearhead product development plans and go-to-market strategies to expand ZwitterCo's portfolio of zwitterionic membranes for water and wastewater treatment.
"I am excited to join ZwitterCo at this pivotal time in the company's evolution," said Majamaa. "ZwitterCo's cutting-edge membrane technology has immense potential to revolutionize water treatment in the most challenging applications. I look forward to building on the company's technical and commercial momentum to drive rapid growth, enter new markets, and deliver unique value to customers worldwide."
Majamaa holds a master's degree in technology with a focus on chemical engineering from Helsinki University of Technology. She is also a certified Six Sigma Black Belt and has completed specialized studies in integrated marketing from University of California, Irvine.
About ZwitterCo
ZwitterCo is on a mission to solve the world's most urgent water problems with its advanced zwitterionic membranes that combat organic fouling, the biggest challenge in filtration. ZwitterCo's award-winning technology enhances membrane life and performance in high-strength industrial wastewater, surface water, and food process streams, driving sustainable water reuse and reducing chemical use. For more information, visit www.zwitterco.com.
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SOURCE: ZwitterCo